摘要：In the context of a growing number of traditional retail to e-business transformation, the key risky factors that affect the development must be found out and its risk assessment and management approach must be studied in order to respond to the various risks in the development process. 26 risk elements affecting traditional retail develop e-business are summarized with literatures and questionnaire survey, statistical software is used to calculate the result obtained by questionnaire survey. Then 8 common factors are extracted from the 26 risk elements with factor analysis, and the influences of each factor are obtained. Finally, combining with factor score matrix, the calculation function of the risks of traditional retail develop e-business is gotten, which is used to calculate the comprehensive risk of traditional retail develop e-business.
关键词：Traditional Retail; E-Business; Factor Analysis; Risk Assessment; Common Factors
