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  • 标题:A Decision Problem of Hotels on Setting Online-Exclusive-Rooms in E-Commerce Age
  • 本地全文:下载
  • 作者:Liang Xu ; Xiaoyan Xu
  • 期刊名称:Journal of Service Science and Management
  • 印刷版ISSN:1940-9893
  • 电子版ISSN:1940-9907
  • 出版年度:2014
  • 卷号:07
  • 期号:04
  • 页码:323-336
  • DOI:10.4236/jssm.2014.74029
  • 语种:English
  • 出版社:Scientific Research Publishing
  • 摘要:Due to the rapid development of information technology, customers’ consumption pattern in hotel industry has dramatically changed, and many people book rooms through some professional online platforms. Hotel managers need to redesign their sale channel structures by incorporating online platforms, in order to increase profit. This paper focuses on a revenue maximization problem for a hotel which cooperates with an online platform. Two cooperating forms are investigated and compared. Specifically, one intuitive form is named complete sharing, in which all the hotel rooms are shared with the online platform for booking. The other form is named setting online-exclusive-rooms (OERs), in which the hotel set a fixed quantity of rooms for exclusively booking from the online platform. By building a loss queueing model, this paper finds some properties of the optimal quantity of OERs in the latter form. Factors affecting the selection and how they affect the selection are also investigated.
  • 关键词:Revenue Management; Hotel Room Management; Online Platform; Optimization
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