摘要：This paper explores intangible cultural product transformation in the context of Balinese Dance, under the influence of tourism growth as a case study. Tourism has transformed part of Balinese culture’s orientation from religion to economy. This trend is mostly prominent in Balinese cultural product, particularly Balinese arts. Whereas in the days before tourism came to the island arts develop following religious demand, current development takes place in the garb of tourism and evolves in a more complex and secular setting. The current study investigates the development process in the Balinese dance within the framework of Special Interest Tourism (SIT). In particular, it looks closer at the orientation of Balinese dance innovation in Ubud, a Bali’s tourist spot that is praised as the Bali’s art center. The recent study employed a qualitative approach, which included observations, documentation and interviews. The data were collected during fieldwork conducted in 2010 and 2018. Results of the study show that Balinese dances are growing as a mean to promote tourism industry in the island, maximizing tourist experience, as well as showing the Balinese identity as a “cultured society.” This implies that Balinese is still evolving “traditional arts” innovatively as part of their everyday lives, showing a living culture of their society.
