期刊名称：International Journal of Multicultural and Multireligious Understanding
电子版ISSN：2364-5369
出版年度：2022
卷号：9
期号：2
页码：231-243
DOI：10.18415/ijmmu.v9i2.3403
语种：English
出版社：International journal of multicultural and multireligious understanding
摘要：The decision to visit is a purchase decision, many factors influence the decision to visit. This study aims to determine the effect of Electronic Word of Mouth (e-WOM), Health Awareness, and Perceived Risk on the decision to visit the natural tourist area of Mount Rinjani National Park during the Covid-19 pandemic. The sample in this study was 100 (one hundred) respondents obtained by adapting the Snowball Sampling technique with the target respondents being visitors to the Mount Rinjani National Park. The results of this study indicate that Electronic Word of Mouth (e-WOM), Health Awareness, and Perceived Risk have a positive effect on the decision to visit the natural tourist area of Mount Rinjani National Park during the COVID-19 pandemic. However, each variable has a different effect. Electronic Word of Mouth (e-WOM) and Health Awareness variables have a positive effect on visiting decisions, while Perceived Risk has no effect on visiting decisions.
关键词：Decision to Visit;E-WOM;Health Awareness;Perceived Risk;Pandemic Covid-19
