期刊名称：International Journal of Multicultural and Multireligious Understanding
电子版ISSN：2364-5369
出版年度：2022
卷号：9
期号：2
页码：166-176
DOI：10.18415/ijmmu.v9i2.3368
语种：English
出版社：International journal of multicultural and multireligious understanding
摘要：This study aims to determine how the influence of subjective knowledge, objective knowledge, and experience knowledge on buying interest in British Propolis products in West Nusa Tenggara. The type of research used is quantitative research with causality association approach. The population in this study are consumers who know British Propolis and have consumed British in West Nusa Tenggara, with an unknown population. The number of samples taken were 100 consumers aged ≤25 - ≥40 years. The sampling technique used was purposive sampling technique. Data analysis used multiple linear regression analysis with SPSS 2.5 for windows application. The results showed that subjective knowledge had no effect on interest. While objective knowledge.
