摘要：In Iran, the importance of landscapes and the need to preserve these unique assets is not particularly recognized especially at tourism and environmental sites. This study investigated the landscape valuation of Sheikh-Zahed Tomb in Northern Iran. The contingent valuation method (CVM), which is based on a survey model, was used to assess visitors’ willingness to pay (WTP) in order to preserve the landscape. The data used in this study were collected though face-to-face interviews with 157 visitors to a historic tomb in the first half of 2019. The results indicate that the average of respondents’ WTP to preserve the landscape was 0.47 $ per year. The annual total economic value (TEV) of the landscape is estimated to be 11 960 782 $. Respondents’ age, monthly income of the respondent’s household, the tomb accessibility, the tomb architectural attraction, and proposed price for the landscape preservation had significant effects on WTP. Proposed empirical model (CVM) provides a comprehensive framework for illustrating landscape valuation of natural heritages and historical tourism sites globally as well as in Iran.
