期刊名称：Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej
印刷版ISSN：2543-9103
电子版ISSN：2543-411X
出版年度：2021
卷号：25
期号：2
页码：24-29
DOI：10.19192/wsfip.sj2.2021.4
语种：English
出版社：Bielsko-Biała School of Finance and Law
摘要：The presented paper focuses on the changes in the beauty market due to pandemic limitations, social isolation, and economic shutdown. The research hypothesizes that social and economic life will not return to previous approaches and routines； we face the new reality as consumers and entrepreneurs. The success of the business, recovering, and developing the economies depends on how quickly the characteristics of this new will be identified. We focused on the beauty industry segment in the world and Ukraine and highlighted the overall inclinations from business perspectives and predispositions from the consumer one. The basis for the industry development will be sustainability and authenticity.
