文章基本信息
- 标题：Loyalty cards as a form of sales promotion for retail chains and their impact on customers
- 本地全文：下载
- 作者：Eva Kalinová ; Tereza Mílová
- 期刊名称：Littera Scripta
- 电子版ISSN：1805-9112
- 出版年度：2022
- 卷号：15
- 期号：1
- 语种：English
- 出版社：Institute of Technology and Business, České Budějovice
