摘要：New technologies have been introduced into the life of the public in such a way that the preferences of modern readers (viewers, listeners) have changed and the volume of demand for modern journalism has increased. It is clear that in the future, the importance of the information industry will increase along with the functionality of the media. The purpose of this study is to investigate the modern mass media of Kazakhstan, as well as to study the existing problems in the field of management and marketing. The methodological framework of this study included the theoretical methods of scientific cognition. In this study, methods of information synthesis and analysis were applied, a comparative method, a method of system data analysis, and a theoretical analysis of literature sources on the subject matter was carried out. In addition, to analyse the level of interest of readers, a survey was conducted among the residents of Kazakhstan. The study analyses the practice of Kazakh newspapers. Such as: "Egemen Kazakhstan", "Business Kazakhstan", "Risk Business" and "Uba-Inform". The study investigated the main problems of the Kazakh media. The practical value of this study lies in the results presented in it, as they can be used to study the experience of foreign and Kazakh mass media. The study also presents practical recommendations that can be used by managers and marketers of various media resources.
关键词：mass media;Kazakh press;media management;global information space;Kazakh journalism
