期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：3
页码：2389-2393
DOI：10.9756/INT-JECSE/V14I3.284
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：People can now invest in a wide range of securities and financial instruments due to the expansion of financial markets. Investors want knowledge on significant factors as a foundation for making investment decisions, form a decision-making model in the form of investment evaluation criteria from the available information to enable investors to pick the best investment among various investment possibilities. This research examines the interrelationships between attitudes towards brand, perceived risk, perceived trust, perceived brand familiarity and its impacts on investment in the State of Telangana, India. A total of 401 viable replies collected for the final examination of the data. The applied system was great for the real data and the constructions employed in the structural model demonstrate a tolerable degree of variance with high practical importance. This research contributes further to the literature by examining key variables such as brand attitude, perceived risk, perceived trust, perceptible brand familiarity and its impact on the intent to invest in the model, hence increasing the model's predictive strength.
