标题：Analysis of Marketing Strategy of Food and Milk Products for Children in Vietnam Market - And Legal Matters of Protecting Rights of Consumers Who Are Children in the Economy
期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：3
页码：5853-5862
DOI：10.9756/INT-JECSE/V14I3.753
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：First, Yothasamu et al (2018) stated The promotion of the benefits of milk prompted children to exceed the recommended milk consumption of 400ml per day. Balanced information on moderation in milk drinking was absent. By using qualitative and synthesis methods, the paper shows children’s ability to deal with information is limited and prevents them from making decisions based on a plurality of dimensions as adults do. So our study shows When we’re building a brand for kids, the most obvious and important goal is to focus on the kids. But remember — it's not just about the kids, but their parents too. We also present Marketing mix 4P in the paper and pointed Children's branding and bright colors go hand in hand Moreover, this study presents Consumer protection Law 2010 and amendment pointed Vulnerable consumers under this Act include: Children in accordance with the law on children.
关键词：marketing strategy;milk products;children;protecting consumers as children;vulnerable consumers;consumer protection law
