期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：4
页码：829-834
DOI：10.9756/INT-JECSE/V14I4.107
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：The primary focus is on examining the intrinsic and extrinsic factors that determine brand preference, particularly in the case of coffee. A professionally created questionnaire was used to obtain useful information from 400 members via direct interviews and an online approach. The data was interpreted using the simple percentage, Garrett Ranking approach. Brand Awareness, Perceived Quality, Taste Perception, and Sense of Belongingness were identified as four intrinsic elements in this study. Price, Availability, Packing, Brand Communication, and Brand Prestige / Reputation are the five key extrinsic elements that are directly responsible for invoking a Brand preference. Age, Gender, Occupation, Marital Status, and Monthly Income are just a few of the nine characteristics that have been found.
