期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：5
页码：6051-6054
DOI：10.9756/INTJECSE/V14I5.746
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：Wellness Industry world over is growing and attracted many customer towards it. The life styles of people are very busy these days and they are prone to many lifestyle diseases. Theinclination of customer towards organic and natural product is increasing day by day. The present case study focuses on the startup in wellness industry and covers the road map of entrepreneurial journey of Mr. Ashwajeet Garg. The case focuses on opportunities and challenges faced by entrepreneur in Indian ecosystem and how wellness as the industry is giving new avenues to the entrepreneur. The case is based on the discussion happened with young entrepreneur and founder of Zivaya Mr. Ashwajeet Garg.
关键词：Wellness Industry;entrepreneurship;Indian entrepreneurial ecosystem;organic products;Indian medicinal system
