摘要：Background: Due to the industrial revolution, extensive production, more raw materials are consumed, which are enough for landfills and disturbing environmental integrity. RL is an established concept in developed countries in comparison to developing countries. RL implementation is in its infancy due to some barriers. Therefore, the purpose of this study is to identify the RL barriers through literature review and to check their effect on the adoption of RL practices and to explain either they influence the firm performance or not. Method: Data were collected from the employees of manufacturing companies and relevant government institutes and later were analyzed by using the structural equation modelling technique. A novel structural model connecting all study variables was developed to verify the impact of RL barriers on sustainable firm performance. Results: Study results show that Infrastructure & technology, Financial & economic, Knowledge & experience-based barriers are critical and negatively affect the adoption of RL practices. The adoption of RL practices has a positive effect on the company’s economic and environmental performance both. Further, the mediating role of adoption of RL practices between RL barriers and firm performance was also found. Conclusion: The results of this research help to extend literature presenting that the ecological modernization and new environmental laws and regulation should be integrated with enterprises to mitigate infrastructure & technology, financial & economic and knowledge & experience related barriers by conducting proper training programs and promoting sustainability among company’s top management.
