摘要：This paper analyses the usage of cause-related marketing to build good corporate reputation by empirically evaluating and comparing it from the view of customers. After conceptualization of theoretical insights on the use of cause-related marketing, while building good corporate reputation, there are presented research results from the point of view of customers on cause-related marketing to build good corporate reputation.
关键词：cause-related marketing;corporate reputation;corporate reputation building;customers;corporate social responsibility;COVID-19
