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  • 标题:Consumers’ perception on the use of cognitive computing
  • 本地全文:下载
  • 作者:Corina Pelau ; Maria Barbul
  • 期刊名称:Proceedings of the International Conference on Business Excellence
  • 电子版ISSN:2558-9652
  • 出版年度:2021
  • 卷号:15
  • 期号:1
  • 页码:639-649
  • DOI:10.2478/picbe-2021-0060
  • 语种:English
  • 出版社:Sciendo
  • 摘要:In a world dominated by data, information is one of the most important resources. But simply collecting and storing data is not enough, as data has to be transformed into information. Researchers agree on the fact that both computing power and analytical methods allow this at an unprecedented level. Given the consistent and wide applicability of such systems and technologies today, the present work goes into possible uses of cognitive computing and sets its focus on the retail sector. Cognitive computing generally helps with consumer profiling, deriving their preferences, delivering suitable product recommendations, and contouring the consumer experience when interacting with companies. The main aim of the present work is to investigate consumer experiences with the help of cognitive computing and lay ground for further research on this topic. In the following sections of the present article, we define the concept of cognitive computing, with regard to its meaning for multiple, diverse data streams and types. We then empirically investigate the use of CC for shaping and enriching consumer experiences with the help of cognitive virtual assistants (CVAs). After conducting quantitative research, we discuss differences in perceptions between two age groups (under and over 40 years).
  • 关键词:cognitive computing;artificial intelligence;big data;consumer experiences
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