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文章基本信息

  • 标题:The Determinant Factors of Customer Satisfaction: Promotion, Service Quality and Brand Image
  • 本地全文:下载
  • 作者:Aldilla Youthiana Oktavanny ; Wahyu Sulistiadi
  • 期刊名称:IJEBD (International Journal of Entrepreneurship and Business Development)
  • 印刷版ISSN:2597-4750
  • 电子版ISSN:2597-4785
  • 出版年度:2022
  • 卷号:5
  • 期号:2
  • 页码:312-322
  • DOI:10.29138/ijebd.v5i2.1760
  • 语种:English
  • 出版社:LPPM of Narotama University Surabaya
  • 摘要:The purpose of this study is to analyze the effect of promotion, service quality and brand image partially on customer satisfaction, and also to analyze which variables have dominant influence on customer satisfaction.
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