期刊名称:IJEBD (International Journal of Entrepreneurship and Business Development)
印刷版ISSN:2597-4750
电子版ISSN:2597-4785
出版年度:2022
卷号:5
期号:2
页码:312-322
DOI:10.29138/ijebd.v5i2.1760
语种:English
出版社:LPPM of Narotama University Surabaya
摘要:The purpose of this study is to analyze the effect of promotion, service quality and brand image partially on customer satisfaction, and also to analyze which variables have dominant influence on customer satisfaction.