文章基本信息
- 标题：The Impact of Big Five Personality towards Impulsive Buying Behavior
- 本地全文：下载
- 作者：Firda Deviyana Rizki ; Arianis Chan ; Cecep Safa’atul Barkah 等
- 期刊名称：IJEBD (International Journal of Entrepreneurship and Business Development)
- 印刷版ISSN：2597-4750
- 电子版ISSN：2597-4785
- 出版年度：2022
- 卷号：5
- 期号：2
- 页码：216-228
- DOI：10.29138/ijebd.v5i2.1733
- 语种：English
- 出版社：LPPM of Narotama University Surabaya
- 摘要：This research aims to determine which type of The Big Five Personality impacted the impulsive buying behavior of TnT Rajut’s customers.
