摘要：MHealth is a digital healthcare technology with big data adoption. Identification of the factors that encourage consumers CIA mHealth application needs to be considered. The study aimed to describe influence of service quality perception (SQP), perceived vulnerability (PV), TRA toward CIA mHealth. Sampling was done online using an e-questionnaire and analyzed with PLS (partial Least Square) using SEM. A total of 429 respondents were involved, and 170 of them were met the inclusion criteria. The existent result implies that SQP and attitude significantly affect CIA. Meanwhile, PV and subjective norm (SN) not significantly influence the CIA. Effects of attitudes were able to partially mediate SQP and CIA. On the other hand, attitude cannot mediate perceived vulnerability and CIA. Empirical substation was expected to provide future analysis about CIA. Furthermore, improvements of service quality would induce the frequent use of mHealth application.
关键词：Theory of Reasoned Action;Service Quality Perception;Perceived Vulnerability;Continued Intention to Adopt;Mobile Health (mHealth)
