摘要：Many problems regarding migrant workers are not only when they work in another country, but when they return to their home country. In addition, there are also migrant workers who return without providing an increase in their family's standard of living because of their limited motivation. This is the focus of this research, which is expected to be a role model for other former migrant workers to be able to live more prosperously and be able to contribute to regional development after not returning to their country. This research uses a qualitative approach with a case study method, considering that not many former migrant workers have managed to restore their welfare and make a major contribution to their area. The results of this study explain that self-concept is the basis for building communication competence as a capital to become an entrepreneur. The next finding is the concept of entrepreneurship that is implemented using relationship marketing by emphasizing the communication approach, namely by establishing relationships with all publics who have an interest in the organization.
