摘要：In the context of tourism, tourism potential refers to tourism resources that need to be optimized from a tourism destination. The development of traditional villages as cultural tourism destinations must pay attention to the supporting elements of tourism, namely attractions, accommodation, support services, amenities, and accessibility. Research on the attractiveness of Kampung Naga as a tourist destination aims to determine the potential of Kampung Naga as a cultural tourism destination in terms of attractions, accessibility, and other carrying capacities. The method used is qualitative with a case study approach. Data collection techniques through observation, interviews, and literature study. The resource persons consisted of managers of HIPANA (Kampung Naga Tour Guide Association) and community leaders of Kampung Naga. Data analysis is carried out interactively and continues until it is complete. Activities in analyzing data start from reducing data, presenting data, and drawing conclusions. The results show that the attractions that can be served in Kampung Naga area can be classified into two, namely the diversity of natural wealth and man-made tourism. The natural wealth of Kampung Naga is very diverse, unique, and interesting. While the tourist attraction made by human is a legacy of the ancestors in the form of local wisdom. Access to the location is very easy to reach, and other supporting facilities are available such as a large and comfortable parking area, restaurants, homestays, souvenir shops, information service offices, and public baths. Based on the results of the study, it can be concluded that various aspects of lives of the people of Kampung Naga can become a cultural tourism destination.
