摘要：Creative employees will be eager to expand their knowledge, interests, and potential, hence elements that impact creativity must be recognized to ensure the organization's success. The purpose of this study is to see how job satisfaction and perceived organizational support for creativity (POS for creativity) affect creativity. Using a quantitative technique, this study was undertaken on the Sales Executive division of a mass media firm. The data was collected from 39 people and then analyzed using Partial Least Squares (PLS). Saturated sampling was used to select the respondents. According to the findings, POS for creativity has a significant effect on job satisfaction, job satisfaction has a significant effect on creativity, POS for creativity has a significant indirect effect on creativity, and POS for creativity has a significant effect on creativity through job satisfaction, which completely mediates the effect.
关键词：Perceived Organizational Support for Creativity;Job Satisfaction;Creativity;Process Innovation;Corporate Sustainability;Decent Work
