摘要：This study aims to understand cultural literacy in order to develop the culture of traditional performers in rural communities. The importance of carrying out this study is because it is observed that the ability of cultural literacy of traditional performers in rural communities is not optimal so that it resulted in the inability to create meaningful cultural-conscious communities. Cultural literacy needs to be developed so that cultural products can be sustainable throughout the development of society. This research is a case study with a qualitative approach located in the cultural village of Bejiharjo, Gunungkidul District, Special Province of Yogyakarta, Indonesia as a developing village. The data collection process is conducted via interview, observation, and focus group discussion. Triangulation and extension of observations are made to find out the validity of the data. The results of the study show that the traditional performers have the ability of cultural literacy to preserve and develop culture in a variety of concrete actions in life, although not all of these abilities are optimally realized. The traditional performers also have educational needs to develop their own cultural literacy as well as the cultural literacy of community members. Therefore, a meaningful educational process can be carried out as an action of development in the management of the society’s arts and culture.
