摘要：The current research aims to look at the application of green building, green intellectual capital, and green management adoption and their impact on the university’s reputation which is mediated by organizational culture. The methodology used in this research is the method of observation and questionnaire. The sampling technique of the research applies convenience sampling which obtained a total sample size of 73 private universities in Indonesia. This research is interesting because at the same time it will present a data index to what extent the green campus concept is applied to universities in Indonesia. The results showed that the low implementation of green campus buildings in Indonesia had not had an effect on the reputation of the university, but for the concept of green intellectual capital and green management adoption had an effect on the reputation of the university. However, organizational culture only mediates the relationship between green management adoption and the reputation of universities in Indonesia. To the author’s knowledge, research on the concept of implementing green campuses is still very rare in Indonesia.
