摘要：In the present scenario, tile role of social media has been of vital significance irrespective of the field either it is global politic s, economics, international affairs, medical, engineering, trade, sports or any oilier undertaking of life. Today's life is mostly influenced by tile projection and the role of social media has been very much dominant in projecting any activity at a larger scale. The research was conducted under experimental research design involving two groups i.e. experimental group (n=30) and control group (n= 30). A pre & posttest was conducted to examine the differences or improvement made by the Tennis Players. Findings from this study conclude that social media is a great tool to enhance sports performance as it allows players to gain a real sense of pride and to connect with more and more athletes because so many athletes of this generation are already on social media and they can learn from each other. Therefore, educators need to be more aware of marketing strategies being provided by social media.
