标题：Analysis Of Marketing Public Relations Of Taman Lazuardi Tourism Park In Banyumas, Central Java Province, Indonesia To Increasetourist Visiting Interest By Means Of Social Media
摘要：Tourism based on local resource potentials are believed to be capable of driving self-sufficiency and welfare of village community. To steadily improve tourist attraction, promotional efforts conforming to technological advancement and society behavior are required, among which is social media platform. The research is aimed at examining the management of social media account of Taman Lazuardi in Susukan Village, Banyumas District, Central Java Province, Indonesia to increase tourist visiting interest. Data are collected using Focus Group Discussion, in-depth interview, and documentation, and analyzed using interactive data analysis. The result of which indicated that the management of social media account is not optimum yet and specific communication strategy to increase tourist visiting interest is still lacking, caused by phases of Marketing Public Relations (problem identification, planning and programming, action and communication, and governance evaluation) that are not yet performed by the management of Taman Lazuardi. To that end, assistance in preparing the system and human resources is required. Further, it is aimed at optimizing social media to be effectively utilized in marketing village tourism.
关键词：Marketing Public Relations;Social Media;Local Tourism;Village;Rural Area;Visiting Interest
