摘要：This research focuses on a contemporary theoretical paradigm emerging in the study of human creativity in the field of business. The question is where creativity can be best fitted? It is argued that creativity is a multi-disciplinary approach Darbellay, Moody and Lubart, 2017. While this concept and its application of theories/models can be applied in different fields of knowledge which includes but not limited to psychology, sociology, anthropology, economy, business and management and philosophy. This study explores creativity in business perspective for instance to how people see creativity as creative practitioners. To conclusion the purpose of this research is explain creativity that aims to provide a concrete guide to the 'fostering' of creativity in business and to complement a deeper understanding of its application from the perspective of working people in the UAE.
