标题：Antecedents Of Customer Service At Motorway Service Area M-2 And Its Impact On Customer Value Service. An Evidence From Motorway Travellers In Pakistan
摘要：Connectivity of the different cities of Pakistan through international standards motorways are the most essential thing of connecting the people and goods through different means as the construction of roads had decreased the gap between the people who are travelling through different source of vehicles to reach their desired destination. These motorways not only reduce the time limit of the people but have given the international standard travelling experience to its respective people. The concept of making the rest areas as part of motorways has emerged while construction of Islamabad-Lahore motorway was well underway this motorway is also known as M-2. Over the years the Motorway M-2 Islamabad-Lahore is delivering the services to its commuters by facilitating them through Services Area or Rest Areas. Customer satisfaction is one of the aspects of service quality which can be evaluated in terms of the procedural quality in an efficient way so that the customer gets what he is looking for and plans to return back to avail the same services. While on the other hand the service quality is usually refers to the customer’s perception of how the service is delivered to them and the expectations are matched against the services or not.
关键词：Customer Value;Expectations;Perceived Service Quality;Customer Feedback;Satisfaction
