摘要：The Covid-19 virus that has now turned into a much-maligned pandemic of epic proportions has not only cost the lives of millions everywhere but has also ushered an era of new normal. Battered economies are now slowly picking up and fighting hard to recover lost ground. Though emerging variants of the virus are thwarting attempts at full recovery, governments are on double-time to open up their respective economies to revitalize their business sectors and recoup lost revenue. Dubai authorities for example, are busy gearing up for the upcoming Expo 2020 that has been postponed for a year. Even the private schools in the country have announced a return to face-to-face classes in October this year - a much-needed show of normalcy. Other businesses are slowly coming to life again, thanks to the massive inoculation program of the government. Surprisingly though, a number of businesses not only survived the pandemic but were even started because of it, contrary to popular belief that all trading activities froze to a halt. This research focused on those businesses and the five brave entrepreneurs who started them as well as their reasons for venturing at the height of the crisis. The results showed familiar entrepreneurial themes like economic opportunity and innovation and creativity as primary motivators. Perhaps unsurprisingly, the themes list was topped by the Social Groups theme. This reflects the strong ties between the Filipino entrepreneurs and their social groups – who at the time of the Pandemic were all at once their beneficiaries, their benefactors, as well as their marketing tool.
