摘要：Mohsin’s novel The Diary of a Social Butterfly (2009) is about the construction and distortion of human identity and the question of reality based on hypermarket. In the book, Mohsin depicts a world swamped with information and technology, where individuals seek truth through consumerism, information, and technology, whereas the border between truth and falsehood has faded away and the sense of individuality has collapsed. The primary characters, Butterfly and Janoo, are concerned with how they experience the hypermarket environment and how it affects their identities. (Baudrillard, 1994), who claims that the hypermarket world sells artificial as real, is the theoretical framework for this research. It also has an effect on all of us in the sense that we become progressively entangled in its web of simulations. As a result, this study shows how The Diary of a Social Butterfly (2009) challenges identity in a techno-consumer culture.
