摘要：Purpose/Objectives: The idea of the distance learning was traced to provide the educational opportunities to those who were unable to approach the conventional institution and it getting started as the rapid development of information communication technology and changes of the economic and social structure was observed. The recent researches have proven the strength of distance learning when the study results were significantly increased through technology assisted instruction especially by adopting the integrated learning systems known as blended teaching but it should also be kept in mind that the benefits of e-learning can be only obtained if all educational resources are well designed and embedded within rich learning atmosphere. Methods/Analysis: To incorporate the customer perspective in designing e-learning solutions a qualitative study was conducted. By using the ‘purposeful sampling technique’ 10 participants were selected from the Virtual University of Pakistan for in-depth interviews. The resultant transcripts were analyzed through NVivo 12. Findings: A learning environment can only be enriched if the support services provided to students are fulfilling the demand of student and requirement of study. It was found that Virtual University learning environment is missing important services which are known as life blood of support services like face to face tutoring, library services, retention programs for unsuccessful students, student placement cell and academic counseling. It is suggested if the missing services are not made available to students in near future, the need for e-learning will diminish and google generation in Pakistan will not be in a position to take advantage of information communication technology.
关键词：The Virtual University of Pakistan was established in 2002 on modern communication system within the aim of meeting the growing need of social and economic structure
