摘要：This quantitative study has been conducted to investigate the effect of the Quality Assurance Practices in university on the students’ satisfaction and retention. For this purpose, a survey has been conducted on a sample taken from a Public University based at Lahore. The sample included the male and female students enrolled in the B.Ed Honors (Hons) along with their the faculty members concerning the Education department have been selected with the help of the Cluster sampling. There were 80 students and 30 faculty members who took part in this study. The data have been collected from the faculty members with the help of Quality Assurance Assessment Practices Scale. On the other hand, the data have been collected from the students with the help of Student Satisfaction Scale. The researcher has adopted these scale from (Andleeb & Jusoh, 2020). The Academic Retention Scale was also used to collect data from students regarding their retention. Based on the results taken from the Pearson’s r and the Linear regression, it is concluded that the Quality Assurance has a moderately positive effect on the SS and SR.
关键词：Quality Assurance;Satisfaction;Retention;University Students
