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  • 标题:The strategic design applied to internal startups of a non-technological company
  • 本地全文:下载
  • 作者:Thiago Suruagy de Melo ; Carlos Henryque Pompeu Gomes
  • 期刊名称:DATJournal
  • 电子版ISSN:2526-1789
  • 出版年度:2022
  • 卷号:7
  • 期号:2
  • 页码:317-330
  • DOI:10.29147/datjournal.v7i2.621
  • 语种:English
  • 出版社:Universidade Anhembi Morumbi
  • 摘要:This article aims to present the strategic design of the consolidated framework of Startup Teams structured throughout the exploratory case study with practical tests carried out with SEBRAE/PE employees. Startup Teams consist of teams formed by employees of the institution, acting in the way of startups (agility, co-creation, constant prototyping, scalable business models) associated with an open innovation process. This framework makes it possible to have a clear view of the entire project-based learning process and its impacts on the knowledge, skills and attitudes of the institution’s employees, which can serve as a basis for other companies to use in their innovation projects.
  • 关键词:CCulture of Innovation;Strategic Design;Internal Startups
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