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  • 标题:PENGARUH KOMUNIKASI INFLUENCER PADA MEDIA SOSIAL DALAM MENINGKATKAN PENJUALAN
  • 本地全文:下载
  • 作者:Yunimar ; Cecep Safa'atul Barkah ; Lina Auliana
  • 期刊名称:Jurnal Ranah Komunikasi
  • 印刷版ISSN:2302-8106
  • 电子版ISSN:2656-4718
  • 出版年度:2022
  • 卷号:6
  • 期号:1
  • 页码:23-29
  • DOI:10.25077/rk.6.1.23-29.2022
  • 语种:Indonesian
  • 出版社:Jurusan Ilmu Komunikasi FISIP UNAND
  • 摘要:In increasing marketing on social media, companies or brands have started to use the services of influencers as a strategy to promote their products or services. Influencers are used by a brand to provide information about the brand to its followers. The purpose of this study is to find out how influencers convey information about a product or service so that followers are interested in trying it so that they can increase sales. The research method used is to use a literature review approach and make observations on one of the influencers in Indonesia. With the influencer, the brand awareness of a product will increase which will affect sales.
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