摘要：The study focused on the economic impact of tourism and ecotourism potential. The present submission attempts to record community perspectives and to analyze the nature of impact, status of tourism and potentiality of ecotourism of the coastal belts of Purba Medinipur district, West Bengal, by employing primary survey and secondary database along with the application of various statistical methods and geoinformatics technique. An investigation of CRZ (Coastal Regulation Zone) norms provides maximum violation along the coastline of Mandermoni beach in the ‘No Development Zone’, because of establishments of beach resorts and hotels of above 58.40%. Furthermore, the SWOC (Strength-Weakness-Opportunity-Challenges) analysis of the beaches of the Dakshin Purushottampur village coastal belts revealed that Soula and Changasuli have vivid and varied natural strengths for ecotourism. To assess the economic impact of tourism, the exploratory factor analysis (EFA) of the variables using principal component analysis (PCA) provided four factors from 18 variables representing 78.76%, 68.02%, 38.18% and 2.78% dissent. The critical analysis employed in the current endeavor revealed that the potentiality of ecotourism of the coastal belts of Purba Medinipur district and it will helps in the formulation of the future plans, strategic improvement and prospective road map heading towards the development of sustainable tourism.
