摘要：Pandora, from a little-known cutting-edge jewelry workshop to a world-famous big name, took less than 40 years to achieve a perfect transformation. Its unique design concept possesses a high reference significance for the design of commercial jewelry. This paper will explore the mystery of “simplicity” and “complexity” of Pandora and then analyze its implications for entry lux jewelry design through consulting predecessors’ data on its homepage and in some related feature articles, logging on to relevant websites for its history and culture details and analyzing the relevant products. For the analyzing part, certain product series will be comprehensively evaluated in terms of their shapes, materials and design concepts while some pictures will also be cited to support the idea.
