摘要：The responsibility for a society’s economic development rests not only on policymakers. The general citizenries including university students have an imperative to enable economic growth. In today’s competitive job market, many graduates face difficulties in securing a job after the completion of their studies. Thus, examining the significance and contributions of entrepreneurship and investment is becoming increasingly popular at the college and university levels. The present study was conducted on university students at a private university in Lusaka, Zambia. The study sought to establish the relationship between the students’ study programs and their attitude towards entrepreneurship and investment culture. It further sought to analyse the factors affecting students’ entrepreneurship and investment culture. The study was purely quantitative in nature and employed a descriptive correlational research design. A questionnaire survey was used as a tool for data collection from 171 students. Key findings suggest that there established a significant correlation between the study programs by students and their positive attitude towards entrepreneurship and investment. Results indicated that students enrolled in the School of Business and Management exhibited a more positive attitude towards entrepreneurship and investment compared to their counterparts in the School of Education, Social Science and Technology, School of Law and School of Health Sciences. A further novel finding through ANOVA test is that out of the eight factors that were interrogated six of the factors were established to be significant in contributing to poor entrepreneurship and investment culture among students these include: the academic program having inadequate course content on entrepreneurship and investment; inadequate university policies to support students to run business on campus; lack of family entrepreneurs negatively affects students’ interest in business and entrepreneurship; it was difficult to start up a business because of lack of capital among others. The study, therefore, recommends among others inclusion of significant course content on entrepreneurship and investment in non-business and management-related programs. Future studies should aim to replicate results using a qualitative approach for direct involvement and deeper understanding through face-to-face interviews with the students.
关键词：EntrepreneurshipInvestmentCultureUniversity Students
