It is successively reported by organizations which investigates economic trends that Japanese business is looking up in 2000. Contrary to these announcements, however, the actual economic situation is still sluggish. In the food industry where we are involved, the over-all situation doesn't show any growing trends though there is some gap among companies. The business stagnation can be perceived according to the purchase trends in the distribution sector announced in September 2000. Under these circumstances, sugar alcohols are contributing to the development of consumer goods such as refreshing soft drinks, chewing gum, Japanese or Western confectionery, health foods and processed foods. In addition, new sugar alcohols, which have recently been developed, suggest new functions for the production of consumer goods. Typical ones are Erythritol and Xyli tol. Our duty is to discover how we can efficiently communicate the functions of these sugar alco hols to the makers of consumer goods and assist them with their development of consumer goods having new functions. This report is about the market strategy from this viewpoint.