摘要：In 2021, The Squid Game has set off a craze all over the world. Within less than a month after its premiere, the show not only gained high ratings and attention, but its derived games also attracted wide audience participation. The Squid Game has become Netflix’s most-watched works ever. The show has been successfully exported to the global scope and achieved gratifying results. Its communication strategy has certain reference significance for the output of film and television works.
