标题：COMPARATIVE ANALYSIS OF CONSUMER DESIRE AND CHOICE INDEX OF COFFEE PURCHASE DECISIONS AT KAMPOENG KOPI BANARAN AND PONDOK KOPI UMBUL SIDOMUKTI, SEMARANG REGENCY, INDONESIA
期刊名称：Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN：2226-1184
电子版ISSN：2226-1184
出版年度：2022
卷号：128
期号：8
页码：45-54
语种：English
出版社：Russian Journal of Agricultural and Socio-Economic Sciences
摘要：The objectives of this study were to analyze: 1) Consumer Desire Index (IKK) on Coffee Purchase Decisions in Semarang Regency; 2) Consumer Choice Index (GPA) on Coffee Purchase Decisions in Semarang Regency. The research method was conducted by survey method. Data was collected by interviewing the number of samples taken as respondents were 100 coffee consumers who were taken using Quota Sampling in Kampoeng Kopi Banaran 50 respondents and 50 respondents at Pondok Kopi Umbul Sidomukti. Data analysis used the analysis of the Consumer Desire Index (IKK) and Consumer Choice Index (GPA). IKK and GPA analysis was conducted to see the percentage of consumer desire and choice scores as seen from the 7P variable. The Consumer Desire Index for Pondok Kopi is 67.50 and Kampoeng kopi banaran were 67.55. Consumer Choice (GPA) at Kampoeng Kopi Banaran is 3,211 and the GPA at Pondok Kopi Umbul Sidomukti was 3,207.
