摘要：With the gradual popularization of mobile learning, it has become a trend for college students to use learning applications (APPs) for learning, but the learning effect has always been a concern. Since college students have different learning purposes, strategies, skills, and habits, responses to these differences have been an urgent problem. This paper takes college students using an English vocabulary APP to study as the survey object. It sets up the influencing factors model of the English vocabulary learning effect based on UTAUT2. Then, we analyzed the factors influencing the learning effect of using an English vocabulary APP and studied its mechanism. The results show that on the one hand, the influence degree of influencing factors is habit, facilitation condition, price value, effort expectancy, and performance expectancy from high to low, and all the above factors have a significant positive impact on the learning effect of college students using English vocabulary APP. On the other hand, gender, grade, and major have a moderating effect on English vocabulary learning, and there are differences among different genders, grades, and majors. Finally, suggestions are put forward from the perspective of APP construction and students’ differences to enhance and improve the learning effect of English vocabulary.
关键词：UTAUT2; online learning; learning effect; English vocabulary; difference analysis
