摘要：This paper aimed to analyze how innovations in the business model contribute to creating sustainable value in construction companies. The results revealed that analyzed companies implement practices that enhance their reputation and contribute to the environment while securing economic benefits. These practices include material reuse and replacing traditional processes with renewable ones (installing photovoltaic panels and rainwater harvesting). Companies also have tried to integrate with the community through sponsorships, primarily in sports and cultural events, and assistance to homes for the elderly and needy educational institutions. Companies need to implement processes that contribute to the rational use of water and waste reduction during construction projects despite the results. Furthermore, this study has the importance of identifying actions that are oriented towards generating benefits for society and the environment and analyzing them from the perspective of the creation of sustainable value from innovations in the business model.
关键词：innovation; business model; sustainable value; sustainability; construction; technology; social; organizational; sustainable processes; sustainable business model
