摘要：In the context of nationwide protests 2009 also students of the faculty of medicine/dentistry at Goethe-University in Frankfurt demanded more transparency and communication.To satisfy these demands, a web 2.0-tool offered an innovative solution: A blog-based online-magazine for students and other faculty-members. The online-magazine „PULS.“ is realized with the share-ware blog-software (wordpress version 3.1.3) and is conceived and written by an online-journalist.„PULS.“ is available from https://newsmagazin.puls.med.uni-frankfurt.de/wp/. The articles are generated from own investigations and from ideas of different groups of the faculty– deanship, students and lecturers.A user-analysis is conducted with the open-source software Piwik and considers the data security.Additionally, every year an anonymous online-user-survey (Survey Monkey) is conducted. “PULS.” is continuously online since 14.02.2010 and has published 806 articles (state: 27.11.2012) and has about 2400 readers monthly.The content focuses on the needs of Frankfurt medical students.The close cooperation with different groups of the faculty - deanship, students and lecturers - furthermore guarantees themes relevant to the academic faculty.“PULS.” flanks complex projects and decisions with background-information and communicates them understandable. The user-evaluation shows a growing number of readers and a high acceptance for the online-magazine, its themes and its style.The web 2.0-tool “Blog” and the web-specific language comply with media habits of the main target group, the students of the faculty medicine/dentistry. Thus, “PULS.” has proven as a suitable and strategic instrument.It pushes towards a higher transparency, more communication and a stronger identification of the students with their faculty.
关键词：Blog; Online-Magazine; Web 2.0; Social Media; Communication
