Two questions were asked for this study:(1) clarifying the structure of occupational orientation among college students, and (2) exploring relationship between student's occupational orientation and attractiveness of the organization. A questionnaire survey was conducted to evaluate student's job orientation and attractiveness of the 25 organizations in the Central Japan area, based upon 716 students derived from 9 local universities. Results of the factor analysis indicated two job orientation dimensions, job challenge and security , which roughly correspond to the F. Herzberg's Motivator and Hygiene factors for job satisfaction. By cross-tabulating two dichotomized orientation scales, subjects were classified into four groups (job challenge, security, apathetic and acquisitive groups), and then differences in organizational attractiveness were examind among them. Results of the analyses suggested that (1) the security-oriented students had stronger attachment with local government and giant corporations as places of work, compared to job challenge students, (2) apathetic students disliked “tough” and “gray-color” jobs, and (3) acquisitive students tended to favor giant corporations.