Recently an idiographic approach into a nomothetic method has been the eyes of the world. Higgins, E. T. & Endo. Y. are quite famous for stressing the significance of this approach, though Higgins' approach is a little different from Endo's: the former is seen as an approach that a person represents idiographic points spontaneously while the latter is seen as an approach having a person select his own idiographic points in some items given by a researcher. The former is called “inner frame as an idiographic approach” and the latter is called “outer frame as an idiographic approach.” The purpose of this study is to examine the relationship between inner frame and outer frame as the base of factors regulating self-esteem or self-evaluation. At the results, both high-self-esteem group and low-self-esteem group can select many regulating factors through outer frame and are also easy to represent them through inner frame. Furthermore, regulating factors in ambivalent self-evaluations are also examined, and the relationship between inner frame and outer frame is eventually better clarified.