This research aims to consider to create added value with the aim of improving the competitiveness of agricultural and fishing industries for the regional revitalization of Hokkaido. The in this report refers to not simply developing products by using new freezing and refrigeration technologies. Specifically, such products are highly evaluated because higher levels of freshness are ensured compared with those of conventional products, and stable supplies, and thus stable retail prices, of high-quality products become possible yearound. Firmly establishing Hokkaido products becomes possible for not only fishery products but also agricultural and dairy products, fruit trees, upland crops, processed farm and fishery products and more. Due to the significantly heightened awareness of food safety and security among consumers in recent years, the establishment of a certification system for frozen distribution which employs new freezing technologies is deemed necessary. Establishing a certification system will reassure consumers as well as differentiate and improve the credibility of the regional distribution industry. It will be essential to validate the great freshness preservation effect through scientific and comprehensive distribution verification tests. It can be supposed that the new freezing and refrigeration systems will provide sufficient inherent production capabilities even if they require capital investment to enhance their economic efficiency, i.e. energy saving and running cost reduction. The new freezing system has combined a design that has capitalized on heat transfer engineering, a high-precision control system that can take outside air temperatures, for example, into account, and more. By doing so, the system has realized unprecedented energy saving efficiency, suppressed frost formation and put a super low temperature (−70°C) to practical use for general freezing systems. These points are also applicable to the rest of Hokkaido and thus the system is anticipated to be versatile enough to become instrumental not only in the fishing industry but also in the agricultural industry as well as for processed foods. Furthermore, this is not simply an issue that concerns Hokkaido alone, but also serves as a theme that will enable sustainable development of the nation's agricultural and fishing industries (including processed foods). We are committed to learning from “local branding of agricultural and fishery products,” a cutting-edge activity tackled outside Hokkaido, making effective use of finite resources through tie-ups with ice refrigeration and freshness preservation systems, not freezing and refrigeration at ultra low temperatures, and promoting sustainable systems with export competitiveness. JEL Classification: R58, Q22, Q01