This paper examines the effectiveness of the rental housing policy that emerged as an issue after passing of the Act on the Promotion of the Construction of Rental Housing in Korea. In particular, we attempt to examine the effectiveness of the government's rental housing policy and to improve the policy to meet the characteristics of demand through empirical research on rental housing users. For this reason, we surveyed potential customers of the government rental housing to clarify the exact demand of customers and propose a reform for the current government rental housing policy. The results of the survey suggest. Firstl, the government should enlarge the size and the number of rooms in government rental housing and improve the quality of the facilities. Second, the government should provide rental housing with long or medium term rent contracts. Third, the government should improve the quality of government rental housing and facilities so the future prosperity of housing will be considered in terms of the surroundings of the housing. These suggestions are expected to address the various demands for housing and improve the effectiveness of the rental housing policy in Korea. JEL Classification: R21, R28, R31