This paper is an analysis of research concerning the diffusion of durable consumer goods in the village of Angkhai in northern Thailand. The questionnaire surveys were held twice at the pro-electrification (Oct. 1996) and post-electrification (Oct. 1997) for a comparison of diffusion. In addition the surveys were also held in the neighboring village of Omlong (electrified) at the same point over a specific period of time for the purpose of comparison between two villages. The diffusion of durable consumer goods of Angkhai is noticeably grown after the the electrification. It is higher than in Omlong, and obviously influenced by the electrification. A gas stove and sewing machine, though they are not concerned with the electric power supply to the village, have shown a high growth of diffusion. It might be an indication of villagers' intentions to acquire a decent life with the opportunity of present electrification.