The aim of this study was to explain the relation between blouse fabrics and blouse design in the designing process. Sensory tests for visual evaluation were carried out using 17 samples of white fabrics and 17 types of blouse made of corresponding white fabrics. The number of subjects used for the sensory tests was 128 for fabric materials and 59 for blouses. Visual evaluations were carried out by the SD method with 10 pairs of image terms and a 7-point rating scale. The results were analyzed using a t-test factor analysis and correlation analysis. The results obtained are as follows : 1. No difference of visual image between the style of clothing and the fabric was observed in the case where fabrics had distinctive features and the clothing design was simple. 2. A difference of visual image between the style of clothing and the fabrics was observed in the case where the materials did not have distinctive features and the clothing had special design features, with the exception of the “elegant-sporty” category. 3. As for the results of the factor analysis, “elegant, ” “decorative” and “fashionability” factors were extracted both at the fabric and style of clothing levels. However, even in the same factor, adjectives included at the fabric level were not always the same as those at the style of clothing level. 4. As for the correlation between images of fabric and blouse, a high correlation coefficient of 0.6-0.8 was observed in 6 image items such as “elegant-sporty, ” “mannish-feminine” etc . and no correlation was observed in 4 image items such as “expensive look-cheap look, ” “urban-rural, ” “refined-vulgar, ” and “decorative-non-decorative” of which the correlation coefficient was about 0.4. 5. Design images of blouse were divided into 4 groups such as “basic and sporty, ” “basic and elegant, ” “fashionable and elegant” and “sporty and fashionable” by factor analysis. Summarizing these results, in some cases, the design of the blouse suited the fabric material, while in other cases it did not. Classification into four groups by design image can be used as a basic style of clothing by which material images can be fully expressed in designing blouses.