We pay attention to the film structure itself especially from the perspective of “the rhetoric of the film.” Rhetoric of a film is generally intended to tell a story. However, films are not always made to tell stories, but to create an audiovisual situation. Previous studies on the cognition of film showed that a viewer tends to relate to a film in terms of its story. A requirement to understand a story may be a constraint on the cognition of film. How then does a viewer appropriately interact with a film when its rhetoric is not intended to tell a story? Experimental results show that to relate to rhetoric of a film whose purpose is to create an audiovisual situation, a viewer should intentionally takes a viewpoint other than trying to understand a story. If a viewer takes only a viewpoint to understand a story, he/she cannot detach each shot from the connection of the story.